Staff members are permitted to purchase marketing materials (such as pens, lanyards, notepads, water bottles, etc.) branded with the Highline logo and/or brand colors. When making purchases from sources other than the district-provided store or with additional graphics and text, the design of the materials must be approved by the Communications Office.
While displaying Highline-branded material, employees are considered representatives of the district–whether at work or in their personal lives.
Highline Public Schools is made up of a collection of departments. Departments should use the Highline logo and brand to represent themselves internally and externally. To signal that all departments are part of a cohesive system, department logos are not permitted.
Schools act as sub-brands for the Highline brand. For school-based communications, the school logo and brand colors should be used as the primary branding, with the district identity used on a secondary basis. When schools communicate, their logo and brand colors should take precedence. However, the overarching Highline brand should be incorporated as a secondary element.
Graphic Identifiers for Special Events
Logos and branding different from the district branding may be used for special occasions such as annual events, conferences, campaigns, initiatives and anniversaries. Branding should be complementary to the Highline brand, for example, using colors that align with Highline brand colors.
Graphic identifiers for special events (branding that promotes and identifies a specific event, conference, campaign, initiative or anniversary) must be developed by or in consultation with the Communications Office. The Communications Office must approve the final design of graphic identifiers.
Highline staff must utilize templates created and maintained by the Communications Office for all external-facing communication materials, such as slide decks, one-pagers, FAQ documents, email newsletters, reports, bulletins, guidance documents, business cards, and publications. Approval from the Communications Office is required for materials that deviate from the provided templates.
When materials (flyers, letters, presentations, reports, etc.) are produced to reflect a partnership between Highline and another organization or agency, both entities’ logos may be displayed. The Highline logo must be displayed according to brand guidelines. The Communications Office must approve the final design of materials.
Staff members creating externally facing materials can receive training on the brand guidelines, including the proper usage of logos, colors, typefaces, and other visual elements. Training does not supersede the review process but will expedite it. Training can be requested by contacting firstname.lastname@example.org.
Highline School District No. 401
Adopted by the Superintendent: August 2023