1. Promotions, advertising, and contests must be consistent with district policies prohibiting discrimination on the basis of race, color, national origin, religion, sex, disability, age, or sexual orientation, and must be age-appropriate for the students involved.
2. Promotions, advertising, and contests may not:
- Promote the use of illicit drugs, alcohol, tobacco, or firearms.
- Promote hostility, disorder or violence.
- Attack or demean any ethnic, racial, or religious group.
- Be libelous.
- Promote or oppose any political candidate or ballot proposition.
- Interfere with the functioning of any school.
3. District/school personnel retain discretion regarding integration of commercially sponsored or -provided material or programs into the curriculum.
4. Any club, association, or organization must have prior approval of the superintendent or designee prior to participation in any advertising campaign or promotion. Community based organizations that wish to promote activities or services on school district property must have prior approval of the superintendent or designee. The following criteria will be considered when granting or denying approval:
- The objectives of the advertising or promotion are consistent with the district’s goals and policies.
- The proposed activity will have educational and/or recreational value to the participants.
- The advertisement or promotion does not interfere with curricular or co-curricular activities.
- The advertisement does not promote any sectarian group or message.
- The advertisement reflects community values.
- The advertisement or promotion does not violate other provisions of this policy.
Sponsorship and Logos
All company or organization logos appearing on district property, including materials, supplies, or equipment purchased, rented, or leased by or donated to the district will be for product or sponsor identification only and not for the purpose of advertising to students. School-based personnel will determine whether a sponsor identification logo is for identification or advertising purposes using the following criteria:
- The size and location of the logo.
- The attention drawn to the logo compared with the intended use of the material.
- The age of the students who will view it.
Sponsor identification and logos must meet the criteria set forth in sections (2.) and (4.) above. Corporate sponsor and donor recognition is permitted in the form of the corporate or individual name or logo for identification purposes on the product or materials provided, or in a written acknowledgment in an appropriate school publication.
Commercial activities. Commercial activities include advertising and sponsorship with outside businesses.
Advertising. Advertising is an oral, written, or graphic statement made by the producer, manufacturer, or seller of products, equipment, or services, which calls for the public’s attention to arouse a desire to buy, use, or patronize the product, equipment, or services. Promotional materials for activities or services provided or organized by community-based organizations are also considered advertising. Brand/organization names, trademarks, logos, or tags for product or service identification are not considered advertising.
Sponsorship. Sponsorship is an agreement between a school district, an individual school, or a site-based or parent-based group with an individual, group, company, or community-based organization in which the sponsor provides financial or resource support in exchange for recognition.
Sponsored educational materials. Sponsored education materials are education materials and programs developed and/or funded by commercial businesses, trade organizations, or non-profit organizations. These materials are intended for use or distribution at schools, and can be intended for use as either primary or supplemental curriculum.
Highline School District 401
Adopted by the Board: May, 1983
Revised by the Board: 11.03, 04.08